A phrase strongly associated with the 1984 presidential election. During primaries in the spring of 1984, when the commercial was at its height of popularity, Democratic candidate and former Vice President Walter Mondale used the phrase to sum up his arguments that program policies championed by his rival, Senator Gary Hart, were insubstantial, beginning with a March 11, 1984, televised debate prior to the New York and Pennsylvania primaries. Walter Mondale was the 42nd vice president of the United States.
Mondale began his campaign for president in February 1983 on the steps of the Minnesota State Capitol.
The framed piece is 12.75” tall x 7.75” wide.